![]() This feel would need to be maintained across all the graphics: a spiraling list that included overlays, background screens, stingers, transitions, graphics for multiple social platforms, and various informational graphics. As such, the event needed to appear friendly yet composed refreshing yet familiar. The opportunity for fans to ask the coach and general manager questions would also help to reassure a fanbase anxious over a 2021 season lacking in both concrete operational details and their star main tank player from the previous season. This event would reveal and interview each player individually, thus connecting the Korean players to their Floridian and Western fanbase. Normally, roster additions are announced to fans on Twitter. ![]() The goal of the event was to reveal the 2021 roster in a more personal fashion. For their 2021 roster reveal event, I had the opportunity to create an all-new visual identity. ![]() The Florida Mayhem is a professional esports franchise competing in the Overwatch League, the highest tier of Overwatch gameplay. Thus, I took on the challenge of balancing storytelling while maintaining the consistency and strength of the Mayhem brand. While this produces consistency, I thought that properly presenting the opponent teams would produce a clearer storyline and allow fans to better connect with our matches and players. For many organizations in sports, gameday graphics rely entirely on their own brand. ![]() Many of the team's fans are not only fans of the Mayhem but fans of the Overwatch League as a whole. Using my signature 2.5D style, I blended real life player photo with vector backgrounds and pictures of game characters, creating a half-in, half-out environment that explored the players' positions as both real athletes and in-game superstars. I relied on neon vector elements, similar layouts, and other shared elements to anchor the branding. In my 2020 Gameday animations, every enemy team is characterized either as an enemy (such as a phoenix or sasquatch) or a location (such as the Colosseum, the Eiffel Tower, or a sea of blue flames). ![]()
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